July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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vii
Contents
1
The Customer Today
....................................................................... 1
Who Is the Customer? ....................................................................... 2
A Shifting Paradigm ........................................................................... 3
A New Look for Marketing ............................................................... 3
The Customer-Centric Marketing Model....................................... 4
The Challenge................................................................................. 5
Priorities .......................................................................................... ...
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