July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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Chapter 6
Benefits of CRM
Businessmen tend to grow old early. They are committed to security and
stability. They won’t rock the boat and won’t gamble, denying the future
for a near-sighted present. They forget what made them successful in
the first place.
— Peter C. Goldmark, CBS Chief Scientist, May 1972
The benefits of an effective CRM strategy are numerous, and in each industry
or business sector these benefits are reflected in the way companies do
business with their customers. However, as noted previously in this Handbook
,
a customer is a customer, no matter what business a company is in. The
variations in CRM strategies from one business sector ...
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