July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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38 Customer Relationship Management Systems Handbook
E-commerce, and merchandise selection. There are numerous testimonials to
the success of the effective application of CRM strategies in organizations
from every major business sector.
As the term exact transaction analysis implies, this is a process of analyzing
every customer transaction exactly. This process is the ultimate methodology
to derive the full benefits of CRM, since this can only be accomplished if an
organization has the capability to interact with each and every customer on
an individual level. Only when a complete, one-on-one relationship is
achieved, can an organization realize the ...
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