July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
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Customer Relationship Management Systems Handbook
Vendors with CRM Technology .................................................... 133
Checklist for Vendor Selection.................................................. 133
Conclusion ...................................................................................... 133
4
Case Studies in CRM
................................................................... 137
Automotive...................................................................................... 139
Case Study A1: General Motors (GM)...................................... 139
CRM Project Objectives.......................................................... 139
Corporate Background........................................................... ...
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