July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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1
Chapter 1
The Customer Today
Once a good product was all you needed. Today, the totality of the
experience has equal impact.
In today’s marketplace, consumers are a different breed than they were even
five years ago. They are much better informed, better educated, and more
demanding in the products and services that they require, and they are more
familiar with technology. The future belongs to those companies that can
capture and share their internal customer knowledge and combine it with
new information about their customers.
On the supply side of the market, there is significantly increased compe-
tition, with very little product and service differentiation, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.