July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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xvii
Case Study TT2: Burlington Northern Santa Fe Railway
(BNSF) ............................................................................. 192
CRM Project Objectives.......................................................... 192
Corporate Background........................................................... 192
The CRM Solution .................................................................. 192
The Benefits............................................................................ 193
Industry Checklist: Lessons Learned..................................... 193
Case Study TT3: Canadian Pacific Railway (CPR)................... 193
CRM Project Objectives.......................................................... 193
Corporate Background........................................................... ...
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