July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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235
Index
A
Access Integrated Networks, 143–144
Ad hoc processing, 72
Advertising media, 4
AeroXchange, 190–192
Airline industry, 190–192, 194–195
Alberta Treasury Branches (ATB),
152–153
Alert/response systems, 41–44, 56
Allegiance Intelligent CRM, 176–177
Analytical data mining, 54–55
Analyzing stage of CRM strategy, 9–10
Anthem Blue Cross Blue Shield, 162–164
Application integration services, 53
Application programming interface (API),
79
Architected data marts (ADMs),
incremental, 105, 107–108
Asset utilization analysis, 223
Association, 116, 122
AT&T Wireless Services, 141–143
Automotive industry, 139–141
Avaya, 166
B
Benchmarking, 224
Blue Cross Blue Shield, ...
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