July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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192 Customer Relationship Management Systems Handbook
Industry Checklist: Lessons Learned
An airline E-commerce exchange organization can implement a successful
CRM strategy by acquiring database software that:
Harnesses the power of the Internet for real-time exchange of demand
information, forecasts, manufacturing schedules, availability, capacity, and
other data between exchange participants
Uses a single common database that enables members to share inventory
levels and optimize inventory requirements among airline partners
Case Study TT2: Burlington Northern Santa Fe Railway (BNSF)
CRM Project Objectives
To integrate information from two merged companies, understand revenues
and profitability, as well as improve operations through better understanding ...
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