July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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Case Studies in CRM 197
Immediate access to current detail from all transportation, hotel, and tour
data sources
The capability to analyze customer data to uncover trends and to create
customized tour packages
Industry Checklist: Lessons Learned
A major travel organization with a commitment to advanced technology can
implement a successful CRM solution using:
Data warehousing, a customer database, graphic interfaces, and other
related technologies
Consultants knowledgeable in CRM implementation
Wholesale
Case Study W1: Clearwater Fine Foods
CRM Project Objectives
To correctly target, acquire, grow, and retain the best customers to generate
profitable revenue growth.
Corporate Background
Clearwater Fine Foods was established in 1976 with nothing more ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.