July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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Customer Relationship Management Systems Handbook
effort to identify new routes, as well as providing more revenue by adding
just one additional route with greater productivity.
Analysis of frequent flyer activity:
Identify profitable customers to provide
incentives for retention and potential additional travel. In one travel cam-
paign, an airline saved an estimated $100 million by marketing directly to
26 million customers, versus conducting a mass media campaign.
Analysis of agent performance:
This analysis assists in selecting agents who
are placing more business than market average, or more profitable business
based on type of fare.
Analysis of alternatives:
This analysis develops crisis plans for unusual
business incidents such as ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.