July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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240
Customer Relationship Management Systems Handbook
J
Just-in-time (JIT) systems, 77, 80
K
Knowledge management system,
197–198
L
Leadership, 31, 37
Learning, 9–10, 33
Legamarts, 105
LGS Group, 174
Logical data model, 88, 206, 217
Logical design review, 101
M
M&M Meat Shops, 176–177
Management support, 32, 37, 127
Manufacturing sector, 222–223
Market basket analysis, 116, 124
"Market of millions to market of one," 7,
19
Marketing, 3–4
CRM and new paradigm, 19–20
CRM strategy versus mass marketing,
15–16
customer-centric model, 4
customer retention/acquisition
challenges, 5
data marts and data warehouses and,
70
general value of CRM, 224
mass, CRM strategy versus, 15–16
reducing expenses, 220
use of point-of-sale data, 177–180
Marketplace analysis, 49
Massively ...
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