July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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Case Studies in CRM 177
purchases on an individual-to-individual basis, aiding in personalizing certain
types of promotions.
The Benefits
The benefits to implementing a CRM solution in a food-oriented franchise are:
Better understanding of customer requirements
The opportunity to build detailed background history to meet future
customer needs
Industry Checklist: Lessons Learned
A retail company with franchise operations and no internal IT staff can
implement a CRM solution using the following guidelines:
Acquire proven vendor software and services
Apply business software to analyze customer data
Case Study R3: Migros Cooperatives
CRM Project Objectives
To develop new methods to regulate product range and marketing to
strengthen client relationships ...
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