162 Customer Relationship Management Systems Handbook
United Way plans to use an E-business platform to develop additional
programs to enhance and support personal connections. By reaching more
people and learning more about donors online, the organization has a better
understanding of its clients in an offline setting. Future applications will enable
United Way to enhance its volunteer process by managing everything from
processing online volunteer applications to keeping volunteers informed of
upcoming events.
United Way will also use the platform to manage the allocation of funds
to the various social-service agencies in the community, as well as improve
communication with these agencies.
The Benefits
United Way has achieved a number of benefits by implementing ...