July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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72 Customer Relationship Management Systems Handbook
How can an organization avoid these pitfalls and improve the chances of
implementing a successful data warehouse project? The planning process
developed for this Handbook with the acronym D E F I N I T I O N provides
a ten-point checklist for implementing a successful data warehousing project.
The checklist defines a step-by-step approach that will minimize problems
and enable a successful data warehouse project to be delivered to the orga-
nization (see Exhibit 5).
The evolution of CRM has made data warehousing a high-profile technol-
ogy. As a result, many IT vendors and consultants offer products ...
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