July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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57
Chapter 3
The Technology of CRM
Mega-mergers distract management from their customers and make
them easy prey to the Golden Horde of technology competent opponents.
— Anthony Hourihan
Chaired Professor in the Management of Financial Institutions
Smurfit Business School, University College, Dublin, Ireland
In business today, as has often been noted, change is the only constant, and
change is occurring at an ever-increasing rate. Accelerating change has a direct
effect on all aspects of business — customers, technology,
organizational
culture, business strategies. As a company positions itself to respond to change,
information requirements also ...
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