July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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6
Customer Relationship Management Systems Handbook
relationship has been established, characterized by empowerment, respect,
and individualization.
Priorities
While a CRM strategy will encompass numerous customer-oriented elements,
there are two major characteristics that must have priority in the development
of successful CRM systems. They are:
1. The capability of the CRM system to retain customers
2. The corporate vision to move from markets of millions to markets of one
Every business recognizes that retaining customers is a top priority. Without
customers, there is no business, making it imperative that customer satisfaction
becomes a
core competency ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.