July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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Case Studies in CRM 167
The Benefits
The CRM solution selected by TLC has brought the following benefits:
Customers can communicate with the call center through either text chat
or e-mail.
Customer communications are directed to the appropriate area.
Internal and external communications have been streamlined across the
organization.
Industry Checklist: Lessons Learned
TLC Laser Eye Centers has been able to implement a CRM solution using the
following resources:
Advanced communication technology
Software products that manage and direct customer calls originating from
a variety of customer touch points, no matter where they originate
Insurance
Case Study Ins1: Zurich Kemper Life Insurance
CRM Project Objectives
To integrate disparate pieces of infor ...
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