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Le marketing digital
book

Le marketing digital

by François Scheid, Renaud Vaillant, Grégoire de Montaigu
April 2012
Intermediate to advanced
282 pages
7h 28m
French
Eyrolles
Content preview from Le marketing digital

Conclusion

Si l’avenir d’Internet et du marketing digital n’est pas écrit, leurs fondations sont, quant à elles, solides. C’est ce que nous indique le nombre impressionnant et toujours croissant d’internautes, la croissance continue du commerce électronique (doublement lors des trois dernières années en Europe), la part des budgets marketing dédiée au digital, l’émergence confirmée de l’Internet mobile, mais aussi et surtout le développement de nouveaux services en ligne et de nouveaux usages dont beaucoup n’imagineraient plus pouvoir se passer : navigation sur son réseau social favori, consultation des petites annonces immobilières, préparation de voyages, comparaison de prix, suivi de l’information en direct, recherche d’avis sur un produit, ...

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Publisher Resources

ISBN: 9782212161366