April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 3
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Chapitre 3 
Repenser la stratégie à l’heure du Web 2.0
DU WEB 1.0 AU WEB 2.0
Pour mieux comprendre le concept de « Web 2.0 », il est intéressant d’avoir une approche quasi historique et de partir du « Web 1.0 ».
Le Web 1.0, modèle de la nouvelle économie
La nouvelle économie
C’est au milieu des années quatre-vingt-dix que de nombreux acteurs du monde économique prennent conscience du potentiel offert par Internet. On parle très rapidement d’une nouvelle révolution industrielle, basée sur l’essor formidable des nouvelles technologies de l’information ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.