April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digital
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Social, local, mobile
Deux grandes lames de fond sont actuellement à l’œuvre.
La première concerne le pouvoir accru du « bouche-à-oreille ». Effectivement, rien n’a jamais été aussi puissant qu’une recommandation pour influencer une décision personnelle.
Le marketing digital a complètement bouleversé cette donne, de par :
- la banalisation des recommandations : les utilisateurs de services digitaux s’attendent à des avis tiers, les recherchent, les lisent (3 internautes sur 4 avant un acte d’achat1 ). Les premiers acteurs ont eu eBay avec les notations de marchands, Amazon avec les premières notations produits ; ces acteurs ont matérialisé un mouvement de fond. L’impact est profond : la recommandation peut être anonyme, et le consommateur ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.