April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 13
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Chapitre 13 
Le local
Le « Lo » de SoLoMo désigne un élément de plus en plus clé dans l’expérience digitale : son contexte. De plus en plus de services permettent l’affichage des informations en fonction de l’endroit où le consommateur se trouve : le restaurant, le cinéma, l’opticien, etc., le plus proche.
Cette section a pour ambition de dresser un portrait pragmatique de cette évolution car, le lecteur l’aura compris, le véritable intérêt est de combiner ce type de services avec un mobile qui, par définition, nous suit partout. Un service en ligne comme Google Maps, avec 150 millions d’utilisateurs, enregistre à l’heure actuelle 40 % de son utilisation ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.