April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 15
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Chapitre 15 
La culture data
Le marketing digital est une discipline très analytique, issue des réflexes du marketing direct. Il est du ressort de chaque intervenant d’être finalement aussi à l’aise dans l’exercice créatif que dans celui de la définition des indicateurs de performance, la récolte des données et l’interprétation qui peut en être faite.
Il existe trois grandes sources de données :
- les données déclaratives : ces données marketing permettant de qualifier un individu sont obtenues à partir d’un processus déclaratif (formulaire Web, formulaire papier, entretien en face à face ou par téléphone, etc.). Elles posent parfois un problème ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.