April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digital
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
À QUI S’ADRESSE CET OUVRAGE ?
Cet ouvrage s’adresse aux futurs marketeurs, étudiants d’écoles de commerce et d’Université, mais aussi aux professionnels du secteur qui ressentent le besoin d’étoffer leur connaissance dans un domaine à la fois incontournable et prometteur. Ce que vous allez trouver dans cet ouvrage va vous aider à comprendre comment définir une stratégie marketing « digitale », comment la mettre en œuvre très concrètement, comment évaluer votre charge de travail et comment évaluer les résultats obtenus.
La première partie propose de définir les éléments d’une stratégie marketing digitale (« attirer/convertir/fidéliser »), puis ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.