April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 2
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Chapitre 2 
Définir la stratégie marketing digitale
Les trois parties qui suivent vont permettre de comprendre les concepts fondamentaux d’une stratégie marketing digitale, de la mise en œuvre d’une stratégie marketing sur Internet à son adaptation à l’heure du Web 2.0, jusqu’à la prise en compte d’une vision à 360° de la plate-forme digitale de l’organisation.
LE MODÈLE DE CRÉATION DE VALEUR SUR INTERNET
Qu’est-ce que la création de valeur ?
La notion de « création de valeur » est un concept souvent ambigu, qui prend des significations diverses ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.