April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 6
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 6 
Vers les plates-formes digitales de marque
Les exemples précédents ont permis de dresser un portrait des catégories existantes de plates-formes digitales. En prenant un certain recul, on s’aperçoit que l’expérience digitale commence à faire partie intégrante du « média propre » : en proposant un service, un contenu à part, une marque se différencie. Ces investissements sont d’autant plus cohérents que la plate-forme se distribue, tant de manière digitale que de manière physique, avec un écho de plus en plus important en point de vente.
Le e-marketeur a donc l’opportunité de bâtir une expérience sur le très long terme, expérience que ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.