April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digital
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mesurer et analyser
Le marketing digital a ouvert une boîte de Pandore concernant l’audit, la mesure et l’optimisation des actions marketing via l’analyse des nombreuses données statistiques disponibles. Une discipline a émergé depuis quelques années : le Web analytics.
Cette partie n’a pas pour ambition de former le lecteur à cette discipline : de nombreux ouvrages de qualité existent1 comme avancée majeure sur le sujet.
En revanche, il est important de doter le e-marketeur de la « culture data » nécessaire pour :
- calibrer des indicateurs-clés de performance synthétiques et utiles, afin de donner des visions claires aux directions marketing et aux directions générales, à mesure que le digital prend de l’ampleur dans l’activité ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.