April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
Bienvenue dans un monde connecté et interactif ! Deux milliards d’internautes1 , dont près de la moitié inscrits sur des réseaux sociaux2 , le commerce en ligne, dont la croissance continue touche tous les secteurs, même celui du luxe, des communautés d’individus toujours plus actives, des marques dont on parle en bien et parfois en très mal sur Internet, des acronymes mystérieux (SEO, SMO, CPM...), de nouvelles tâches à assumer (« community management »), mais aussi des mines d’information très utiles aux entreprises qui savent les exploiter ! Les professionnels du marketing assistent à une révolution, la révolution « digitale », et ils ne peuvent en rester les spectateurs : ils doivent y participer !
Que de chemin parcouru depuis ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.