April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 5
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Chapitre 5 
Les plates-formes « classiques »
Dressons à présent une typologie des plates-formes digitales possibles, en les illustrant par des exemples récents qui ont marqué les auteurs.
LA PLATE-FORME DE COMMUNICATION : MAXIMISER L’AUDIENCE
Une première typologie de plate-forme – qualifions-la de « communication » – vise à proposer des expériences digitales qui permettent d’amplifier un message, une campagne. La finalité est ici de toucher l’audience la plus large possible et ce, de manière la plus impliquante possible.
En effet, les campagnes ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.