April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 14
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 14 
Le mobile
Une section « mobile » a volontairement été isolée dans cet ouvrage afin de permettre au lecteur de prendre conscience d’une révolution en marche :
- une ubiquité totale : l’usage d’Internet via des terminaux mobiles va habituer le public à l’accès permanent à la Toile et à ses contenus. Cette ubiquité implique également une exigence pour que les marques soient disponibles 24 heures/24 pour toute demande d’information, de produits, etc.
- une instantanéité totale : le mobile deviendra l’extension de nos manifestations d’humeur, plus négatives que positives. Une queue trop longue en point de vente, le mauvais conseil d’un spécialiste, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.