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Le marketing digital
book

Le marketing digital

by François Scheid, Renaud Vaillant, Grégoire de Montaigu
April 2012
Intermediate to advanced
282 pages
7h 28m
French
Eyrolles
Content preview from Le marketing digital

Glossaire

Adexchange : plate-forme automatisée d’achat et de vente d’espaces publicitaires en ligne, qui repose sur un système d’enchères en temps réel.

AdSense : programme d’affiliation de Google qui diffuse des annonces publicitaires. Utile aux sites Web qui ne sont pas dotés d’un service commercial.

AdWords : système publicitaire du moteur de recherche Google qui affiche des annonces payantes, en fonction des mots-clés tapés par l’internaute lors de sa recherche. Les annonceurs payent lorsque l’internaute clique sur la publicité.

Affiliation : elle permet à un Webmarchand (affilieur) de diffuser son catalogue de produits sur des sites Web affiliés. Le Webmarchand verse des commissions selon différentes modalités : paiement au clic, à la vente ...

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Publisher Resources

ISBN: 9782212161366