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Le marketing digital by Grégoire de Montaigu, Renaud Vaillant, François Scheid

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Index des marques

A

Alice, 75

Amazon, 24, 174, 194

B

Ben & Jerry’s, 197

BNP, 47

But, 248

C

Castorama, 47

Chocapic, 112

Citroën, 226

Coca-Cola, 42

Coolhaus, 207

D

Dell, 196

E

eBay, 24, 46, 174, 218

Expedia, 188

F

Facebook, XII, 15, 28, 36, 41, 44, 120, 130, 154, 179, 205, 256

Flickr, XIII, 28, 41, 193

Fnac, 148, 219, 223

Ford, XIII

Foursquare, 205, 256

Free, 75

G

Gap, XIII

Garnier, 114

GiffGaff, 200

Google, 26, 40, 67, 68, 70, 75, 82, 91, 100, 183, 210, 225, 256

Google +, 60, 252, 256

Google Alerts, 183

Google Analytics, 230, 236

Google Maps, 71, 203, 205, 206

I

IKEA, 192

iPad,46, 209, 210, 257

iPhone, 210, 257

J

Jet tours, 82

Jules, 197

L

La Redoute, 45

LaFraise, 193

Lego, 259

LinkedIn, 28, 41, 177, 258

M

Malabar, XIII

Max Havelaar, 197 ...

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