April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 11
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Chapitre 11 
L’e-mailing
DÉCOUVRIR LE MÉDIA
La typologie de campagnes
L’e-mailing est un levier bien souvent incontournable du mix marketing digital. Cela tient avant tout à sa grande diversité. On peut, en effet, utiliser les campagnes d’e-mailing pour atteindre des objectifs très variés. On distingue typiquement deux grands objectifs pour une campagne d’e-mailing : l’information et/ou l’incitation.
Les campagnes d’information
Les campagnes d’information se caractérisent principalement par un contenu fortement rédactionnel. L’e-mail est alors ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.