June 2017
Beginner
288 pages
5h 32m
English
Use to identify the internal and external stakeholders that can affect your plans.
Gerry Johnson, Kevan Scholes and Richard Wittingham argue that mapping stakeholders is a strategic business tool, that identifies and assesses the effect of different individuals or groups of stakeholders on the organisation.
Stakeholders are recorded on a graph which plots their level of interest in issues that affect the organisation against the power they possess to exercise those interests. The stakeholders in this way are broadly divided into four groups:
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