INTRODUCTION
According to Phil Crosby, the study of quality has a lot in common with sex! Everyone wants more of it (under certain conditions); everyone believes they understand it (even if they can’t explain it); everyone thinks they’re good at it (another case of delusions of adequacy?); and of course we all believe that any problems are caused by other people.
It is difficult to have a meaningful discussion on sex, quality or any other complex subject until some basic assumptions are clarified. That is what this chapter is about. Read it and you will not only have a much better understanding of what quality is all about, but also some useful ideas that you can apply. Alas I can’t claim that it will improve your sex life!
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