June 2017
Beginner
288 pages
5h 32m
English
Use to make broad, flexible plans for a range of possible future events.
Scenario analysis has been developed by a number of people as a means of planning for the future. Given the nature of discontinuous change, scenario analysis makes use of both quantitative and qualitative data (see Theory 73). Scenario analysis attempts to identify the effect that key variables may have on the organisation in the short and medium term and developing a series of strategies to deal with them should they occur.
Read now
Unlock full access