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NLP: The Essential Handbook for Business by Jeremy Lazarus

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1What Is NLP and How Can It Help You?

Overcoming the challenges you face at work

There are numerous challenges in the workplace, both at an organizational level and at an individual level. This chapter seeks initially to identify the main challenges, and then explain what NLP is and how it can help you to overcome them.

Challenges in the workplace

Businesses and other organizations, and the individuals working in them, are facing greater and more complex challenges than before, as the world’s economies become more complex and global, and consumers become more discerning and demanding. At an organizational level, some of the key challenges include:

• How to retain your competitive edge.

• How to recruit, retain, and motivate excellent staff. ...

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