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NLP: The Essential Handbook for Business by Jeremy Lazarus

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13Changing Beliefs

Simple and powerful ways to alter your thinking

Whether you think that you can, or that you can’t, you are usually right.

—Henry Ford, founder of the Ford Motor Company

As you know, beliefs are a key filter creating your internal reality. There are many belief-change techniques in NLP. In this chapter, we will build on the reframing work from the previous chapter and cover how to change beliefs conversationally.

Why is belief change so useful?

Given that beliefs play such a powerful role in defining your results, being able to change your own negative or limiting beliefs (or those of others) can help to:

• Improve work results.

• Coach or manage others to improve their results.

• Enable you or others to fulfil potential at ...

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