O'Reilly logo

NLP: The Essential Handbook for Business by Jeremy Lazarus

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6Communicating in Everyone’s Language

Altering your style to suit the listener

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

—Nelson Mandela

In English, as in many other languages, there are four main preferences that influence the type of language that a person will use. Knowing about this will help you to put your point across in such a way that everyone will grasp what you are saying and therefore see what you mean, because you will be communicating in the way they automatically process information, even if they are not consciously aware of it.

Why is this so useful?

There are several reasons why this material is so useful at work, both for individuals ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required