If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.
In English, as in many other languages, there are four main preferences that influence the type of language that a person will use. Knowing about this will help you to put your point across in such a way that everyone will grasp what you are saying and therefore see what you mean, because you will be communicating in the way they automatically process information, even if they are not consciously aware of it.
There are several reasons why this material is so useful at work, both for individuals ...