October 2014
Beginner to intermediate
288 pages
5h 25m
English
Content preview from NLP: The Essential Handbook for BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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14Values
Motivation is the art of getting people to do what you want them to do because they want to do it.
—Dwight D. Eisenhower, former U.S. President
We referred to values in the Communication Model (Chapter 2) and in the Neurological Levels model (Chapter 8). Values can be defined as the things that we want, look for, or which are important to us in any given context. They are one of the most important filters and an awareness of values will be useful for you personally in your own working life as well as for enhancing your ability to influence other people at work.
Why is a knowledge of values so important?
Values will help you to:
• Sell more.
• Manage so effectively that you will have staff clamoring ...
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