October 2014
Beginner to intermediate
288 pages
5h 25m
English
Content preview from NLP: The Essential Handbook for BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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3Attitudes That Count
Success or failure in business is caused more by mental attitude even than by mental capacities.
—Sir Walter D. Scott, founder of leading Australian management consultancy company WD Scott
I often hear people talk about NLP in terms of influencing, communication, and a series of techniques. Rarely do they mention the attitudes and beliefs that underpin NLP. In my experience as a trainer and coach, it is these attitudes that make the biggest difference. Indeed, the senior managers and directors who attend my NLP business-training courses tell me that if the whole of their organization used the material that we will cover in this chapter alone, profits (or efficiencies for not-for-profit organizations) ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.