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NLP: The Essential Handbook for Business by Jeremy Lazarus

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3Attitudes That Count

The mindset for business success

Success or failure in business is caused more by mental attitude even than by mental capacities.

—Sir Walter D. Scott, founder of leading Australian management consultancy company WD Scott

I often hear people talk about NLP in terms of influencing, communication, and a series of techniques. Rarely do they mention the attitudes and beliefs that underpin NLP. In my experience as a trainer and coach, it is these attitudes that make the biggest difference. Indeed, the senior managers and directors who attend my NLP business-training courses tell me that if the whole of their organization used the material that we will cover in this chapter alone, profits (or efficiencies for not-for-profit organizations) ...

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