사례를 통해 의사 결정에서의 데이터 역할을 설명합니다. 기존 우산의 가격을 낮췄을 때 얼마
나 많은 우산이 판매될지 예측할 수 있을까요? [그림
2
-
1
]에는매출 증대를 위한 가격 인하 전
략에 영향을 미치는 데이터 요소가 있습니다.
그림
2-1
매출 증대를 위한 가격 인하 전략에 영향을 미치는 데이터 요소 목록
상품 가격 인하
과거 판매 가격 데이터
시계열 데이터
날씨 데이터
위치 데이터
인구 데이터
제조 데이터
공급망 데이터
재고 데이터
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