December 2024
Beginner to intermediate
336 pages
7h 41m
Korean
Content preview from 로우코드 AI
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91
4
장
AutoML로 광고 미디어 채널의 매출 예측하기
이제 비즈니스 사용 사례와 목표를 이해했으므로 데이터 추출 및 분석을 진행할 수 있습니다.
이 워크플로는 데이터 전처리 단계를 포함하지 않지만, 이후의 장들에서 데이터 전처리 실습
경험을 쌓을 수 있습니다. 데이터 추출 및 분석이 끝나면, 데이터셋을
AutoML
플랫폼에 업
로드합니다. 그러면 디지털,
TV
, 신문, 라디오 채널의 광고 예산 데이터가 모델에 입력되고,
AutoML
결과를 평가한 다음에는 모델을 배포하고 예측을 수행합니다. 실습을 마치고 나면,
팀에서 사용할 전략적 마케팅 계획을 만들 수 있을 것입니다.
4.1.2
프로젝트 데이터셋
이 장에서 사용할 데이터셋
1
은 다니엘라 비텐
Daniela
Witten
, 가레스
M
. 제임스
Gareth
M
.
James
, 트레버
헤이스티
Trevor
Hastie
, 로버트 티브시라니
Robert
Tibshirani
의 저서인 『
R
로 실습하는 가볍게 시작하는
통계학습』(루비페이퍼,
2016
)
2
의 데이터를 기반으로 합니다. 마케팅 채널의 과거 데이터를 포
함하며, 이를 활용해 광고 예산 배분에 관한 통찰을 얻고 판매를 예측할 수 있습니다. 이 데이
터셋은
TV
, 라디오, 신문 매체에서의 광고 예산(단위: 천 달러)과 해당 광고로 발생한 판매 수
익을 기록합니다. 따라서 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.