September 2002
Intermediate to advanced
544 pages
13h 6m
English
Content preview from Sams Teach Yourself CGI in 24 Hours, Second Edition
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Creating Your Own Ad Server
These days, it’s rare to find a Web site that doesn’t have advertisements. Generally, ads on a Web site are provided by an ad server. The way ad servers work varies, but basically their job is to display ads to each user, and to make sure that all of the ads available get shown the proper number of times. In the example in this chapter, the ad server will just display an ad at random each time the script is called.
Most ad servers are more complex, because the advertisers buy a certain number of advertisements and the ad server has to manage each ad purchaser’s contractual obligations. They are also generally integrated with the Web publishing system so that the ads can insert some text in the page, including a link ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.