Skip to Content
Securing the Clicks Network Security in the Age of Social Media
book

Securing the Clicks Network Security in the Age of Social Media

by Gary Bahadur, Jason Inasi, Alex de Carvalho
October 2011
Intermediate to advanced
368 pages
9h 3m
English
McGraw-Hill
Content preview from Securing the Clicks Network Security in the Age of Social Media

Case Study: Reputation Damage from an Unprepared Social Media Strategy

A company that has not implemented a strategy for managing social media risks is vulnerable to attacks to its brand and its financial bottom line. In the summer of 2010, the petroleum giant British Petroleum (BP) faced a crisis of extraordinary proportions as oil continued to gush into the Gulf of Mexico after the explosion of the Deepwater Horizon oil rig. During the 107 days the company struggled to stem the flow of oil into the sea, BP mounted a public relations campaign to address concerns over the crisis. Company spokespeople touted the company’s cleanup efforts and the $20 billion recovery fund for the region. However, BP could hardly do anything to contain negative ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Phishing and Communication Channels: A Guide to Identifying and Mitigating Phishing Attacks

Phishing and Communication Channels: A Guide to Identifying and Mitigating Phishing Attacks

Gunikhan Sonowal
Cybersecurity Risk Management

Cybersecurity Risk Management

Cynthia Brumfield, Brian Haugli

Publisher Resources

ISBN: 9780071769051