October 2011
Intermediate to advanced
368 pages
9h 3m
English
Social media crises are unique to each industry and each company, as situations can arise out of nowhere. Because consumers can so easily publish their grievances, even by just taking a picture or shooting a video and posting it from their mobile phone to Facebook or another site, each situation will be different, which is why companies must constantly follow online mentions.
Some commonalities in crisis management exist, however:
Establish a social media presence as soon as possible to begin building rapport with consumers online.
Respond immediately to a problem with a frank acknowledgement that the company is aware ...
Read now
Unlock full access