Securing the Clicks Network Security in the Age of Social Media

Reputation Management

All social media results in both a reputation opportunity and challenge for the company. For a small company, any damaging information spread through social media venues might be disastrous for the company whereas for a larger company, a damaging story can be weathered. But how the reputation and brand of any company gets affected by social media and what the company does to manage, monitor, and report on activity are the key to successful reputation management.

Assessing the Current Environment

Reputation management starts with establishing a baseline for your organization’s brand equity. What is your current brand equity and how would you measure it? Unless you can measure the brand value, you do not know how to allocate ...