October 2011
Intermediate to advanced
368 pages
9h 3m
English
Social media requires a diverse toolset to monitor how employees and customers and competitors use your information and what potential threats they pose to your reputation. By analyzing the information and business processes you need to conduct social media campaigns, you can determine the necessary tools to monitor activity, determine where the dangers lurk, and report back to management all necessary data to reduce your risk.
Have you identified what key search terms you will be monitoring?
Have you selected the ...
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