Securing the Clicks Network Security in the Age of Social Media

Active Reputation Management

Coordinated collective attacks can seriously damage brand assets and websites. To guard against these attacks is the key to your security program. Equally important, however, is maintaining continued vigilance about mentions of your brand. The end result of a social media attack is brand damage, in most cases, versus damage to computer assets. An accumulation of negative brand mentions around service or product features can do lasting damage to a company by destroying brand value that has taken years to build. The principal competence in reputation management is the ability to respond, report, and remediate situations affecting a brand’s reputation. When this is not handled properly, the brand can suffer or even be ...