October 2011
Intermediate to advanced
368 pages
9h 3m
English
book
Securing the Clicks Network Security in the Age of Social Media
by Gary Bahadur, Jason Inasi, Alex de Carvalho
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Case Study: Domino’s Reputation Attack
In April 2009, two Domino’s employees published four short videos to YouTube that showed them mistreating food about to be delivered to customers.1 Overnight, the videos spread virally through social media channels and the company was thrown into a public relations crisis as widely read blogs like The Consumerist relayed the story, which was quickly picked up by mainstream news media. In one day, the videos had about 1,000,000 hits on YouTube. Domino’s reputation came under the magnifying glass, with people attacking the quality of the company’s food and service. Domino’s had to act quickly to restore consumer confidence and to repair their lost brand equity. According to Domino’s Earnings Call for the Second ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.