October 2011
Intermediate to advanced
368 pages
9h 3m
English
The issue of reputation management has now gone beyond mere brand stewardship and is at the very front lines of Internet privacy, litigation, and corporate security. A tragic but relevant example of privacy loss happened with the California Highway Patrol.1 In October 2006, eighteen-year-old Nikki Catsouras died after losing control of her father’s Porsche 911 and colliding with a toll booth. The California Highway Patrol (CHP) took photographs of the gruesome accident scene, a standard practice in fatal vehicle accident procedures. Unfortunately for the Catsouras family, two CHP employees forwarded the photos internally and to friends via e-mail. The leaked photos quickly spread and were eventually ...
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